Dr Venkatesh Shankar, Mays Business School feels that B2B companies are often unable to leverage digital platforms due to various reasons, including lack of time, apprehensions on the day-to-day resou...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as In...
Dr Venkatesh Shankar, Mays Business School suggests a three-pronged strategy for B2B firms post-COVID - navigate the turbulent present, prepare for recovery in the immediate future, and position for t...
Dr Venkatesh Shankar, Mays Business School, asserts that brands should directly connect & engage with customers to create value in the COVID-19 crisis....
Despite progressive lifting of lockdowns, business for restaurants has remained a fraction of pre-COVID levels. Moreover, deliveries are expected to dominate and restaurants may be driven towards more...
COVID-19 has accelerated adoption of the digital medium in B2B sales and marketing, compelling even the laggards to relook at old ways of doing business. IBT takes a deep dive into the implications of...
